Master's Strategic Plan Creation (Unit 2)
Timeline
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January 21, 2019Experience start
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April 11, 2019Experience end
Experience scope
Categories
Operations Project management Product or service launch Marketing strategySkills
business consulting consumer insights communication data analysis consumer researchMaster's student-consultants will develop an actionable strategy to gain a competitive edge, take advantage of a current opportunity, or overcome an organizational challenge of your choosing.
Learners
Phase 1 - Project Plan: Student-consultant groups will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 - Project Execution: Student-consultants will work on deliverables outlined in the project plan. Teams will periodically communicate with your organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Presentation: Student-consultant groups will conduct a 50-slide presentation for your representative(s) that outlines the following:
- A statement of the problem and a recognition of its business importance.
- An understanding of its key drivers, based on research.
- A clear action plan with timelines and resource implications.
Project timeline
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January 21, 2019Experience start
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April 11, 2019Experience end
Project Examples
Requirements
Beginning this January, groups of six Master's student-consultants will spend over 180 hours developing an action plan to addresses a current opportunity or challenge facing your organization.
Based on the volume and quality of information that you provide and research conducted, consultant groups will develop a tailored strategy to meet your organizational goals.
Sample topics include, but are not limited to:
- Reducing customer churn.
- Increasing customer satisfaction.
- Reducing employee turnover.
- Increasing employee satisfaction.
- Identifying new customer segments (e.g., the millenial market)
- Identifying new employee segments
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
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January 21, 2019Experience start
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April 11, 2019Experience end