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Marketing Management (ON-SPRING24-01)

MRKT 621 (ON-SPRING-01)
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
M. Yalcin Parmaksiz
M. Yalcin Parmaksiz
Faculty Member
(14)
6
Timeline
  • April 24, 2024
    Experience start
  • May 13, 2024
    Proposal Submission
  • June 24, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Advertising Customer segmentation Digital marketing Marketing analytics Marketing strategy
Skills
strategic marketing marketing management master of business administration (mba) marketing research marketing research
Learner goals and capabilities

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Any level
15 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables
  • Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
  • Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
  • April 24, 2024
    Experience start
  • May 13, 2024
    Proposal Submission
  • June 24, 2024
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top group. (Student chooses LinkedIn or letter)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first milestone (second or third week).