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Customer Journey & Touchpoint Mapping

RMG 908
Closed
Ted Rogers School of Management - Ryerson University
Ted Rogers School of Management - Ryerson University
Toronto, Ontario, Canada
Janice Rudkowski
Educator
3
Timeline
  • January 31, 2017
    Experience start
  • March 30, 2017
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Sales strategy
Skills
advertising retail customer journey
Learner goals and capabilities

Up to 3 groups of student-consultants, specialized in retail management, will each create a customer touchpoint map for your retail company.

Learners

Learners
Any level
Project
80 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Each group will submit:

  • Customer Touchpoint Map (graphic)
  • 4 to 10-page document with details around the findings of the customer journey with strategic recommendations 
  • Presentation of the Findings
Project timeline
  • January 31, 2017
    Experience start
  • March 30, 2017
    Experience end

Project Examples

Requirements

Up to 3 groups of student-consultants, specialized in retail management, will each create a customer touchpoint map for your retail company. This mapping is a process of identifying each interaction or contact point throughout the customer's journey. This includes:

  • Social Media, Advertising, and anything prior to them entering the store
  • In-store display, Service, etc
  • After-purchase service, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a 1-hour interview (virtual, phone, or in person) at the start of the project in order to make sure the students fully understand your company, industry and needs

Be available for a 1-hour meeting early March (virtual, phone, or in person) in order to make sure the students are on the right path

Attend the final presentations at Ryerson in late March