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Marketing Management

MRKT621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Timeline
  • October 22, 2021
    Experience start
  • October 23, 2021
    Initial Meeting
  • November 6, 2021
    Project Scope Meeting
  • December 18, 2021
    Final Report and Presentation Delivery
  • December 20, 2021
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Learners
Post-graduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

  1. Situational and environmental analysis explaining how your industry looks like, a complete analysis of your competitors in the market, proper SWOT analysis of your business, and also customer analysis.
  2. Marketing strategy, product/service focus, and goal setting, explaining your PLC and where the product/service belongs in that scale. Studying the market segment(s), coming up with proper positioning, promotion and targeting strategies.
  3. Developing proper Marketing Mix for your product/service(s).
  4. Budgeting. They will be in touch with you to find out realistic and feasible budgeting strategy, allocation, etc. (keeping in mind that most of these students are in tier 2 of their MBA program and have no academic finance knowledge)
  5. Control and monitoring the implementation of the proposed marketing plan. In this phase they will plan to create a proper feedback mechanism to monitor progress.
Project timeline
  • October 22, 2021
    Experience start
  • October 23, 2021
    Initial Meeting
  • November 6, 2021
    Project Scope Meeting
  • December 18, 2021
    Final Report and Presentation Delivery
  • December 20, 2021
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Ba available for one either online or in-person session to explain project objectives for the group.

UCW is specifically following APA Style 7th edition for reports. Any other format cannot be accepted when delivering the report.

Riipen template NDA forms will be signed by every student in the team.

Be available for a quick online call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Incentives for students to be provided by the business: An official recommendation letter students can add to their resume, or an endorsement on students' LinkedIn page, or a reference of their cooperation with the business (in any form, LinkedIn reference, a certificate signed and sealed by the respective business, etc.)

Introducing someone to attend the final presentation either online or in-person, developing and/or filling the evaluation forms, and providing recommendation letters for the students.