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Integrated Marketing Communications - TreeFort

TreeFort
Closed
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
Keith Connell
Program Coordinator
3
Timeline
  • October 4, 2021
    Experience start
  • October 5, 2021
    Client Brief Presentation
  • December 4, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Startup, Non profit, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
business consulting analysis research marketing performance marketing
Learner goals and capabilities

Do you have a creative business opportunity or problem that you need support on? TreeFort at Georgian College embeds projects directly into the curriculum for students to tackle as apart of their learning. Projects are professionally-led offering support to small/medium and non-profit or charitable organizations. Upcoming courses that could have a TreeFort project implemented include:

Fall Term:

  • Digital Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Strategic Marketing Leadership
  • Applied Digital Marketing
  • Advanced marketing research

Course pages will be posted for each area of interest so please apply to the appropriate page with your business problem/opportunity and it will be reviewed by Alison Durtnall - Director, TreeFort. These projects are paid opportunities.

Learners

Learners
Diploma
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverable will be agreed upon by Alison Durtnall (Director of TreeFort), educator and partnering organizations.

Project timeline
  • October 4, 2021
    Experience start
  • October 5, 2021
    Client Brief Presentation
  • December 4, 2021
    Experience end

Project Examples

Requirements

The Marketing Performance Management course is one of the many offered programs at Georgian College that could have a TreeFort project implemented. Students in teams of 4-5 will utilize a variety of software tools and marketing metrics techniques to evaluate marketing performance, present findings in appropriate formats, and make recommendations for further action.

Marketing performance management can help your company answer questions such as:

  • How much are your marketing campaigns costing?
  • What results are you getting from your marketing efforts?
  • Where could your marketing budget be better spent?

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

These projects are paid opportunities, including a small project fee and awards for the students. Top 3 places will earn an award. The cost will be discussed between Alison Durtnall and the partnering organization.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available to attend kick off presenation and final presentations with the students either in-person or virtually.