Ohio University
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Marketing Management

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Timeline
  • July 18, 2023
    Experience start
  • July 23, 2023
    Client's introductory session for students
  • August 6, 2023
    Project Scope Meeting
  • September 10, 2023
    Final Report and Presentation Delivery
  • September 10, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
marketing promotion market analysis
Learner goals and capabilities

This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Learners
Post-graduate
Any level
35 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

  1. Situational and environmental analysis explaining how your industry looks like, a complete analysis of your competitors in the market, proper SWOT analysis of your business, and also customer analysis.
  2. Marketing strategy, product/service focus, and goal setting, explaining your PLC and where the product/service belongs in that scale. Studying the market segment(s), coming up with proper positioning, promotion and targeting strategies.
  3. Developing proper Marketing Mix for your product/service(s).
  4. Budgeting. They will be in touch with you to find out realistic and feasible budgeting strategy, allocation, etc. for their proposed marketing plan (keeping in mind that most of these students are in tier 2 of their MBA program and have no academic finance knowledge)
  5. Control and monitoring the implementation of the proposed marketing plan. In this phase they will plan to create a proper feedback mechanism to monitor progress.
Project timeline
  • July 18, 2023
    Experience start
  • July 23, 2023
    Client's introductory session for students
  • August 6, 2023
    Project Scope Meeting
  • September 10, 2023
    Final Report and Presentation Delivery
  • September 10, 2023
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Please confirm that you will run an intro session for our group.

Please confirm that you will send a minimum 10-minute recorded video (or a link to a video) to introduce the business.