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Promotional Plan + Materials

MARK 3340
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Sherry Baumgardner
Educator
(2)
2
Timeline
  • May 26, 2021
    Experience start
  • August 5, 2021
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Canada
Start-ups, Non-profits, New products, Small organizations
Any industries

Experience scope

Categories
Marketing strategy
Skills
sales leadership promotions promotional marketing segmentation
Learner goals and capabilities

Create an integrated promotional plan for your organization including promotional materials.

Learners

Learners
Undergraduate
Any level
30 learners
Project
60 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The deliverables follow 3 steps where the outcomes of the final 2 are dependent on what is decided in the first:

  1. Background document including marketing background, marketing and communication plan objectives, creative theme, and key messaging
  2. Creation of four planned promotional tools that include a description of target customer and using the creative theme. The promotional tools will be advertising media, direct response, an interactive plan (web, social media) and sales promotion.
  3. This step expands on the 2nd step with the additional creation of planned promotional tools including public relations, plus experiential/event or sponsorship materials and personal selling.
Project timeline
  • May 26, 2021
    Experience start
  • August 5, 2021
    Experience end

Project Examples

Requirements

Having a good marketing strategy gives your organization brand exposure, consumer loyalty, and positive consumer association among other things. In this assignment a group of 5 to 6 student-consultants will work for an entire semester on creating a promotional plan for your company which will be accompanied by samples of promotional materials in different media - script, digital or print ad, PR, sponsorship, etc.

Your promotional project can be linked to anything you are currently doing in your marketing strategy or something new. This project can help you address a marketing challenge.

Some examples of this could include:

  • Reaching a new target market
  • Marketing a new product
  • Promoting a special marketing sale

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Must provide relevant sales and marketing data and information for students

Students will be updating the client on a weekly basis and feedback during the term is helpful. Companies should be prepared to discuss their target market, SWOT analysis, their competitive set and unique proposition of their product or service.

Clients are invited to the final presentation of the project at the end of the semester on the evening of August 4th. Attendance is not mandatory but is appreciated.