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Customer Relationship Management Capstone

Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
Simone Moreau-Rodgers
Simone Moreau-Rodgers
Marketing Professor/Coordinator
(4)
6
Timeline
  • October 13, 2023
    Experience start
  • October 13, 2023
    Client Introduction
  • October 16, 2023
    Client Assignments
  • December 5, 2023
    Project submission and Presentation
  • December 19, 2023
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Startup, Family-Owned, Incubator, Non profit
Any industries

Experience scope

Categories
Lead generation Marketing analytics Data visualization Organizational structure Sales strategy
Skills
digital transformation organizational strategy risk analysis sales management customer data management customer relationship management data analysis cost benefit analysis
Learner goals and capabilities

Students will be prepared to work on a variety of challenges related to CRM Organizational strategies, sales management, digital transformation, omni-channel strategies, data analysis and visualization and technology assessment.

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Students from Fanshawe College have gained a foundation in answering these questions and will be able to apply their knowledge and experiences on a project with your organization.

Learners

Learners
Graduate
Any level
20 learners
Project
42 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Students will deliver a comprehensive report and presentation tailored to the selected projects. The report will include analysis data, benefit analysis, recommended strategies and/or tactics and recommendations for implementation. In some cases the report may include risk analysis, actual tactical implementations, and detailed implementation plans.

Project timeline
  • October 13, 2023
    Experience start
  • October 13, 2023
    Client Introduction
  • October 16, 2023
    Client Assignments
  • December 5, 2023
    Project submission and Presentation
  • December 19, 2023
    Experience end

Project Examples

Requirements

Project examples include but are not limited to:

Students are studying a broad spectrum of CRM, Sales and Marketing content as part of this program. Students will be able to deliver results in the following subject areas:

  1. CRM Strategy
  2. Sales Management Strategies and Tactics
  3. Social Marketing Strategies and Tactics
  4. Data Analytics and Visualization
  5. Workflow and Process Management Strategies, Design and Management