Summer 2025 Master's Marketing Plan Creation
Timeline
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April 1, 2025Experience start
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April 26, 2025Statement of Work Agreed by Client, Students and Instructor
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May 27, 2025Project Plan Meeting and Report
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June 24, 2025Status Report
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July 22, 2025Final Meeting and Report
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August 2, 2025Experience end
Timeline
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April 1, 2025Experience start
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April 26, 2025Statement of Work Agreed by Client, Students and Instructor
Discussion between students and organization to confirm: project scope, communication styles, and important dates in a written agreement called the Statement of Work
-
May 27, 2025Project Plan Meeting and Report
Report presented to organization to ensure that the project plan is aligned with the Statement of Work. Then the students meet with the instructor for an update
-
June 24, 2025Status Report
Students prepare a comprehensive report for the instructor, and if desired, for the client, to provide an update on data collection, preliminary findings and plan to finish the project
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July 22, 2025Final Meeting and Report
Students prepare a final report and presentation recapping their findings and focus on their recommendations to the client
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August 2, 2025Experience end
Experience scope
Categories
Customer segmentation Digital marketing Communications Product or service launch Marketing strategySkills
digital marketing competitive analysis communications marketing strategy researchMaster's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization.
They will work with you to complete a comprehensive business analysis and strategic plan in the May - August 2025 term.
Learners
Final project deliverables include:
- A 35- 50-slide marketing plan proposal.
Project timeline
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April 1, 2025Experience start
-
April 26, 2025Statement of Work Agreed by Client, Students and Instructor
-
May 27, 2025Project Plan Meeting and Report
-
June 24, 2025Status Report
-
July 22, 2025Final Meeting and Report
-
August 2, 2025Experience end
Timeline
-
April 1, 2025Experience start
-
April 26, 2025Statement of Work Agreed by Client, Students and Instructor
Discussion between students and organization to confirm: project scope, communication styles, and important dates in a written agreement called the Statement of Work
-
May 27, 2025Project Plan Meeting and Report
Report presented to organization to ensure that the project plan is aligned with the Statement of Work. Then the students meet with the instructor for an update
-
June 24, 2025Status Report
Students prepare a comprehensive report for the instructor, and if desired, for the client, to provide an update on data collection, preliminary findings and plan to finish the project
-
July 22, 2025Final Meeting and Report
Students prepare a final report and presentation recapping their findings and focus on their recommendations to the client
-
August 2, 2025Experience end
Project Examples
Requirements
Starting in April 2025, Master's-level student-consultant teams of 5 or 6, will spend approximately 300 hours per team, to develop a strategic marketing plan that takes advantage of a current business opportunity you have identified for your firm
Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a strategic marketing plan the achieve your desired outcomes. This takes place from May - August 2025
Project examples include, but are not limited to:
- Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
- Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
- Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Minimum of 6 interactions with the students, either in person (if possible) or remotely (approximately 8-12 hours over the duration of the project).
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.
Timeline
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April 1, 2025Experience start
-
April 26, 2025Statement of Work Agreed by Client, Students and Instructor
-
May 27, 2025Project Plan Meeting and Report
-
June 24, 2025Status Report
-
July 22, 2025Final Meeting and Report
-
August 2, 2025Experience end
Timeline
-
April 1, 2025Experience start
-
April 26, 2025Statement of Work Agreed by Client, Students and Instructor
Discussion between students and organization to confirm: project scope, communication styles, and important dates in a written agreement called the Statement of Work
-
May 27, 2025Project Plan Meeting and Report
Report presented to organization to ensure that the project plan is aligned with the Statement of Work. Then the students meet with the instructor for an update
-
June 24, 2025Status Report
Students prepare a comprehensive report for the instructor, and if desired, for the client, to provide an update on data collection, preliminary findings and plan to finish the project
-
July 22, 2025Final Meeting and Report
Students prepare a final report and presentation recapping their findings and focus on their recommendations to the client
-
August 2, 2025Experience end