Marketing Consultancy Review

• Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
• Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
• Social Media: An analysis of how to leverage social media channels to reach different customer groups
• Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
• Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Social Media Inventory & Assessment

Assessment of essential elements such as

• Contact links
• History and “about us” sections
• Products and services offered
• Photos and videos of past projects
• Advancements in the industry
• Client testimonials
• Collection and integration of media and press coverage
• Collection and integration of industry certifications
• Students can help you leverage your social media platforms to drive traffic to your site and win clients.

Social Media Marketing Plan

• Conducting an audit of your current social media presence.
• Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
• Conducting an assessment of the effectiveness of your current communication channel(s).
• Identifying best practices to reach a new target audience.
• Identifying best practices within your current market segment to achieve a larger market share.
• Developing a 6-month roll out plan.
• Creating example social media posts.

Marketing Communications Plan

• Recommending changes to advertising and PR materials for improved the consistency across your organization’s existing marketing campaign.
• Creating an integrated marketing campaign for a new product service.
• Creating a rebranding campaign for an existing product.
• Creating a social media or new media campaign to complement existing marketing communications.
• A SWOT Analysis and PESTLE Analysis.
• A qualitative and quantitative research summary.
• A media plan for each communication channel.
• An implementation schedule and feasibility study.
• KPI Measurements.

SEO Strategy & Recommendations

• Developing a plan that outlines your SEO strategy and provides general recommendations.
• Providing content suggestions and recommendations to increase search visibility.
• Increasing inbound traffic and optimizing the customer journey.
• Increasing inbound leads and delivering ongoing content.

Sustainability Initiative Marketing Plan

• Developing and prioritizing potential marketing strategies for a new sustainability initiative.
• Auditing your existing marketing strategy for a sustainability initiative, its alignment with your mission and values, and its effectiveness in communicating your message to the target audience.