Hunting value from the existing data is nowadays playing a crucial role in business competence, A group of capable & experienced students in my Advanced Data Analytics course are ready to dive in a data analytic project, aiming at helping business exert value out of the data. From KPI monitoring to sales and marketing prediction; from resource optimization to managerial decision making.

The group consists of students from various backgrounds - mathematics, statistics, computer science and MBA, with different level of experiences in industry. Applying contemporary data analytics techniques into practical projects surely will help them acquire proficiency for their future career.

The goal of the project is to deliver competitive advantages to business from the existing data. Upon the completion of a project, a comprehensive report is presented with highlights given on valuable hidden patterns. For Decision Analytics, insightful suggestions that address the business resources optimization will be provided.