Fleming College’s Marketing Management Program is designed to give learners an edge in one of the fastest growing industries. Learners receive advanced training in a number of complex functions within the marketing field, including applying principles of business and financial analysis, using synthesizing and evaluation skills to support a variety of management functions, and developing management skills for cutting edge marketing techniques.

Based on your organizational goals, student teams will develop a marketing campaign along with its promotion, pricing and distribution plans to support the marketing activities of your organization.

Open roles can reflect but are not limited to:

• Advertising management
• Product campaign management
• Communications management
• Fundraising management
• Media and public relations management
• Sales management
• Social media and web communications management

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 

Some final project deliverables might include: 

1. A 10-15 minute presentation on key findings and recommendations
2. A detailed report including their research, analysis, insights and recommendations