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Category Review

RMG 806
Closed
Ted Rogers School of Management - Ryerson University
Ted Rogers School of Management - Ryerson University
Toronto, Ontario, Canada
Janice Rudkowski
Educator
3
Timeline
  • January 31, 2017
    Experience start
  • April 30, 2017
    Experience end
Experience
10 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Skills
competitive analysis category analysis
Learner goals and capabilities

A group of student-consultants, specialized in category management, will be responsible for conducting a comprehensive review and data analysis of a category of your choice.

Learners

Learners
Any level
50 learners
Project
100 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Each group will submit unbiased findings of the data analysis and strategic recommendations to the buyer in the forms of:

  • Category Review - a 4-10 page report
  • Category Analysis - an excel file with the data analyzed
  • Company Presentation - a 30-minute presentation of the findings with Q&A time
Project timeline
  • January 31, 2017
    Experience start
  • April 30, 2017
    Experience end

Project Examples

Requirements

Each group of student-consultants, specialized in category management, will be responsible for conducting a comprehensive review and data analysis of a category of your choice. The category review includes an analysis of the category, subcategories, brands, and/or items based on consumer, market, retailer and supplier perspectives. Final reports will generate insights, identify opportunities and provide actionable recommendations linked to insights in the following areas:

  • Category growth or decline
  • Category Size
  • Competitive Intensity
  • Products at risk of being delisted
  • Market trends affecting category
  • Category demand/capacity

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a 1-hour interview (virtual, phone, or in person) at the start of the project in order to make sure the students fully understand your company, industry and needs

Be available for a 1-hour meeting early March (virtual, phone, or in person) in order to make sure the students are on the right path

Provide relevant data to help the students move forward, including point-of-sale data

Attend the final presentations at Ryerson in late March