This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following:

Integrated Marketing Communication Strategy assessment and tactic development for a specific problem, campaign, event or scenario.

• Inbound and Outbound Promotions
• Public relations tactics possibly including a press release
• Traditional media advertising development and budget
• Digital media (social media) posts and advertising
• Analysis and development of a comprehensive recommendations

Students are flexible for this project depending on company-desired outcomes based on scenario, campaign, or specific problem. This could include one or more of the following:

• In-depth secondary Marketing Research
• Analysis of existing marketing strategy
• Problem analysis and communication / promotional recommendations
• Planning for an upcoming campaign with recommendations for media types based on target market preferences
• Scenario-based analysis and recommendations for an Integrated Marketing Communication plan