This experience transforms learners into a professional marketing agency team tasked with supporting a real-world client in launching a direct-to-consumer (D2C) probiotic drink powder. Learners will apply strategic thinking and project management skills to transition the client's e-commerce platform from Squarespace to Shopify. They will also develop pre-launch marketing strategies using the SOSTAC framework, enabling them to create portfolio-ready work that demonstrates their applied marketing capabilities.

• Comprehensive e-commerce platform transition plan from Squarespace to Shopify
• Pre-launch digital marketing strategy document
• Content calendar for social media and email marketing campaigns
• Market analysis report identifying target demographics and competitors
• Performance metrics dashboard for tracking marketing campaign success