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Probiotic Product Launch Marketing Experience

MARK 4483
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(19)
6
Timeline
  • May 24, 2025
    Experience start
  • August 11, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Manufacturing, Retail

Experience scope

Categories
Digital marketing Search engine optimization Social media marketing Market research Marketing strategy
Skills
applied marketing business metrics performance metric market analysis strategic thinking marketing project management social media direct-to-consumer (dtc) marketing strategies
Learner goals and capabilities

This experience transforms learners into a professional marketing agency team tasked with supporting a real-world client in launching a direct-to-consumer (D2C) probiotic drink powder. Learners will apply strategic thinking and project management skills to transition the client's e-commerce platform from Squarespace to Shopify. They will also develop pre-launch marketing strategies using the SOSTAC framework, enabling them to create portfolio-ready work that demonstrates their applied marketing capabilities.

Learners

Learners
Undergraduate
Advanced levels
5 learners
Project
55-65 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Comprehensive e-commerce platform transition plan from Squarespace to Shopify
  • Pre-launch digital marketing strategy document
  • Content calendar for social media and email marketing campaigns
  • Market analysis report identifying target demographics and competitors
  • Performance metrics dashboard for tracking marketing campaign success
Project timeline
  • May 24, 2025
    Experience start
  • August 11, 2025
    Experience end

Project Examples

Requirements
  • Developing a Shopify store setup and customization plan for a new product line
  • Creating a digital marketing strategy for a product launch, including social media and email campaigns
  • Conducting a competitive analysis to identify market opportunities for a new health product
  • Designing a content calendar for a pre-launch marketing campaign
  • Building a performance metrics dashboard to evaluate marketing efforts
  • Crafting a customer journey map to enhance user experience on an e-commerce platform
  • Developing a brand positioning strategy for a new health and wellness product
  • Implementing SEO strategies to improve online visibility for a new product launch