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Integrated Marketing Communications Plan - TreeFort

TreeFort
Closed
Main contact
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
Alison Durtnall
Professor
(1)
3
Timeline
  • September 14, 2020
    Experience start
  • September 15, 2020
    Client Brief Presentation
  • December 5, 2020
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Canada
Startup, Non profit, Small to medium enterprise, Family-Owned, Incubator, Sole proprietorship
Any industries

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
competitive analysis research marketing strategy branding communications
Learner goals and capabilities

Do you have a creative business opportunity or problem that you need support on? TreeFort at Georgian College embeds projects directly into the curriculum for students to tackle as apart of their learning. Projects are professor-led and suitable for businesses with minimal to no marketing to date. The clients selected would be prepared to pay a TreeFort project fee plus funding the awards for the top teams.

Upcoming courses that could have a TreeFort project implemented include:

Fall Term:

  • Public Relations
  • Social Media Marketing
  • Integrated Marketing Communications

Winter Term:

  • Digital Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Strategic Marketing Leadership
  • Advanced marketing research

Course pages will be posted for each area of interest so please apply to the appropriate page with your business problem/opportunity and it will be reviewed by Alison Durtnall - Director, TreeFort. There is a fee for these projects.

Learners

Learners
Diploma
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverable will be agreed upon by Alison Durtnall (Director of TreeFort), educator and partnering organizations.

Project timeline
  • September 14, 2020
    Experience start
  • September 15, 2020
    Client Brief Presentation
  • December 5, 2020
    Experience end

Project examples

Requirements

The IMC course is one of the many offered programs at Georgian College that could have a TreeFort project implemented. Students in teams of 4-5 will develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.

Areas of focus for this project include but are not limited to:

  • Creating an integrated marketing campaign to meet your marketing objective.
  • The recommended IMC plan for your business will include:
  1. situational analysis
  2. target market and segmentation
  3. metrics
  4. creative concepts
  5. recommended IMC tools where appropriate - social media, digital media, public relations, print, radio, out of home, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox