Marketing Management
Timeline
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August 2, 2021Experience start
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August 11, 2021Project Scope Meeting
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August 11, 2021Project Scope Meeting
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August 21, 2021Group Project Proposal
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August 21, 2021Group Project Proposal
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September 22, 2021Experience end
Timeline
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August 2, 2021Experience start
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August 11, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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August 11, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 21, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
August 21, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
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September 22, 2021Experience end
Experience scope
Categories
Skills
master of business administration (mba) marketing research strategic marketing marketing researchThis semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
- Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
- Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
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August 2, 2021Experience start
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August 11, 2021Project Scope Meeting
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August 11, 2021Project Scope Meeting
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August 21, 2021Group Project Proposal
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August 21, 2021Group Project Proposal
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September 22, 2021Experience end
Timeline
-
August 2, 2021Experience start
-
August 11, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 11, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 21, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
August 21, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
September 22, 2021Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups.
- Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
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August 2, 2021Experience start
-
August 11, 2021Project Scope Meeting
-
August 11, 2021Project Scope Meeting
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August 21, 2021Group Project Proposal
-
August 21, 2021Group Project Proposal
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September 22, 2021Experience end
Timeline
-
August 2, 2021Experience start
-
August 11, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 11, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 21, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
August 21, 2021Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
September 22, 2021Experience end