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Promotional Plan & Materials

MARK 3340
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(18)
6
Timeline
  • January 17, 2022
    Experience start
  • February 9, 2022
    Designing an Integrated Marketing Communications Plan
  • March 16, 2022
    Creative Plans & Executions
  • April 6, 2022
    Utilizing Creative Strategy in all of the Communications Tools
  • April 13, 2022
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Advertising Customer segmentation Digital marketing Market research Marketing strategy
Skills
advertising marketing & advertising promotional campaign fundamentals of the creative aspects of promotion promotional strategy
Learner goals and capabilities

Student consultants will create an Integrated Marketing Promotional plan for your organization and develop promotional materials across different media. You can assign a student group to a unique project or have them help with a marketing plan for your organization.

Learners

Learners
Undergraduate
Any level
35 learners
Project
60 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Your organization will receive the following deliverables in three phases:

  1. A background document, including promotional plan objectives, creative theme, and key messaging.
  2. A broadcast script, print samples, and other predetermined interactive and sales promotions.
  3. Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.
Project timeline
  • January 17, 2022
    Experience start
  • February 9, 2022
    Designing an Integrated Marketing Communications Plan
  • March 16, 2022
    Creative Plans & Executions
  • April 6, 2022
    Utilizing Creative Strategy in all of the Communications Tools
  • April 13, 2022
    Experience end

Project Examples

Requirements

Beginning in January, a group of five to six 3rd year Undergraduate student-consultants will spend 300 hours over the course of the semester creating an Integrated Marketing Promotional plan for your company.

Students will research your organization and industry and develop a strategic plan of promotion, based on your objectives. The plan will include samples of promotional materials in different media, such as scripts, print ads, press releases, and sponsorships.

Project scope can include, but is not limited to:

  • Reaching a new target market.
  • Promoting a new product.
  • A special sale or event.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who will be available to answer weekly emails or phone calls over the duration of the project to address student's questions or provide additional information. They also need to be available for two meetings - The kick-off session and a presentation at end of the semester.

Minimum of 2-3 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project/group).

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.