This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.

The project can include but is not limited to:

• Innovating an existing product or product line to reach a new international target market
• Identify and strategize the competitive advantage of the organization
• Target market screening
• Identifying which international market to enter and create a high-level plan (including a market entry strategy)
• Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
• Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
• Assess and evaluate the strategic positioning of an organization within their respective industry context
• Identifying potential international partners for international expansion, and providing a brief strategic overview