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Marketing Strategies for Non Profit Organizations Winter 2024

MARK 3313
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Anja-Lina Wamser
Anja-Lina Wamser
Instructor
(4)
5
Timeline
  • January 27, 2024
    Experience start
  • April 9, 2024
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Communications Marketing strategy
Skills
competitive analysis marketing strategy research needs analysis digital marketing
Learner goals and capabilities

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Learners

Learners
Undergraduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Summary of recommended strategies and tactics that could solve the nonprofit's current marketing challenges.

Project timeline
  • January 27, 2024
    Experience start
  • April 9, 2024
    Experience end

Project Examples

Requirements

Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Attend a kickoff class online meeting to tell students about your company and your goals for the project

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.