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Market Research

BMKT 360
Closed
Capilano University
Capilano University
Vancouver, British Columbia, Canada
Robert Thomson
Instructor
(1)
3
Timeline
  • February 6, 2022
    Experience start
  • February 19, 2022
    Project Scope Meeting
  • April 2, 2022
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any company type
Food & beverage, Consumer goods & services, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Sports & fitness

Experience scope

Categories
Marketing analytics Market research Competitive analysis Market expansion Sales strategy
Skills
competitive analysis sales & marketing business consulting data analysis
Learner goals and capabilities

Market research project, students will submit written proposal as well as presentation.

Learners

Learners
Undergraduate
Any level
35 learners
Project
25 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

A detailed written proposal;

Contents to include:

  1. Market Analysis - Industry, Consumer, Competitors
  2. Environmental scan, swot
  3. Problem identification and relevance
  4. Research - Objective/s, Methodology, Data gathering, analysis, results.
  5. Report - key insights and implications
  6. Future considerations
Project timeline
  • February 6, 2022
    Experience start
  • February 19, 2022
    Project Scope Meeting
  • April 2, 2022
    Experience end

Project Examples

Requirements

I have significant industry experience and would guide students in the research process. What a company would receive is primary research (likely with secondary to support), online survey plus perhaps qualitative eg. focus groups, in-depth interviews. This would be collaboratively agreed upon based on client needs.

Project examples may include, but are not limited to:

  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Is your firm prepared to provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students' questions?

Will someone from the firm attend the student presentations in-person or via MS Teams / Zoom?

Is someone available for a discovery call/meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Discovery meeting to shape assignment briefing to best suit client needs (I have a template)?

Visit classroom or online meeting approx 2nd week of February to present high level on company background and problem/s to be addressed by project.