Beginning this January, teams of 4-5 students will spend 50+ hours researching and developing recommendations to improve your digital marketing strategy.

Organizations that participate in this assignment will get an analysis of their brand's effectiveness through their digital marketing strategy.

Areas students can analyze include any of the following:

• Business & marketing goals.
• Social and Digital Audit of your existing channels.
• Target audience and Persona Design.
• Inclusion of a customer journey map (how your customers are currently accessing your digital channels)
• Competitor Analysis of 3 main industry competitors.
• The design of a strategic approach that aligns the needs of your customers and organizational goals.
• Implementation plan for specific campaign ideas (with content samples included) and ongoing activities.
• Theme(s) and message(s) to be communicated.
• Cross-platform content calendar with sample content developed.
• A high-level campaign budget and explanation of how paid, owned, and earned media should be used together.
• Strategy for engaging target audience interactions with your brand and other consumers.
• How performance will be measured and evaluated, i.e. ROI.