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Direct Sales Strategy Using Monroe's Sequence

COMM1016
Closed
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
Brian Mandeville
Professor
3
Timeline
  • October 5, 2020
    Experience start
  • October 13, 2020
    Project Scope Meeting
  • November 28, 2020
    Experience end
Experience
5 projects wanted
Dates set by experience
Preferred companies
Barrie, Ontario, Canada
Any
Any industries

Experience scope

Categories
Communications Sales strategy Marketing strategy
Skills
digital marketing branding business consulting marketing strategy communication
Learner goals and capabilities

This project is for a business that is looking to increase sales or train team members on a new sales technique.

Learners

Learners
Undergraduate
Any level
20 learners
Project
6 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Students will provide a virtual or in-person training session on how to apply Monroe's motivated sequence to your product.

Students will also provide support and guidance to your team as they create a sales pitch for your business or product.

Project timeline
  • October 5, 2020
    Experience start
  • October 13, 2020
    Project Scope Meeting
  • November 28, 2020
    Experience end

Project Examples

Requirements

Students will provide training to your sales team or management team (train-the-trainer) in how to apply Monroe's motivated sequence to create a sales pitch. Using Monroe's framework, you team will learn how to make an effective sales pitch that can be applied to any project. Additionally, students will offer support as you adopt Monroe's motivated sequence to your product(s).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox