Students break down and study the tangible and intangible components of building new companies, products, or services. They learn how to align our strengths and passions with business, technology, and social trends and build on an idea that will ultimately deliver rewards and value. Regardless of whether students desire to be founders or owners of a new venture or employees looking to create value within larger organizations, the basic concepts and processes of “creation” taught in this course will apply.

Students will take a concept or idea they choose and clearly articulate its value proposition, research and confirm its viability, create a delivery structure, define the audience, and finally produce “the big pitch” that could help fund and bring their idea to life. All of these skills are transferable and real-world.

Students will align deliverables to an employer's needs. Project deliverables can include: 

1. Definition of the challenge/opportunity

2. Research and validation

3. Creation of a value proposition

4. Brand development and marketing

5. Market definition and competitive landscape

6. Financial foundations, funding and success reporting

7.   Construction of an investor pitch deck or general presentation for management