Ohio University
Ohio University
Log in Sign up

Marketing Communications Strategy

MKT 4630
Closed
Ohio University
Ohio University
Athens, Ohio, United States
Adam Hepworth
Adam Hepworth
Assistant Professor of Marketing
(1)
2
Timeline
  • August 31, 2021
    Experience start
  • September 1, 2021
    Project Scope Meeting
  • December 8, 2021
    Experience end
Experience
5/6 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Retail, Food & beverage, Entertainment, Apparel & fashion, Telecommunications, Technology, Real estate, Arts, Consumer goods & services, Marketing & advertising, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Sports & fitness
Categories
Communications Marketing strategy
Skills
marketing strategy communication
Learner goals and capabilities

This is the capstone course project that is designed to aggregate undergraduate students’ learning experiences across the marketing major. In line with your organization’s goals, a team of students will develop a business-to-consumer (B2C) strategic marketing communications plan to address fit between your brand and the market. Student teams will deliver a tight, cohesive, and compelling strategic communication plan for the brand that will shape the company’s success in the market.

Our students will determine an effective and impactful approach to deliver your B2C communication campaign to its intended audience. In devising this plan, the team(s) will extensively research the market to discover opportunities that exist to better connect with your audience.

Because of differences in time zones, we are looking to partner with companies and organizations based in North America.

Learners
Undergraduate
Any level
60 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Final deliverables will include:

A written report (approx. 5-10 pages) including:

    1. An executive summary.
    2. A SWOT analysis.
    3. A segmentation and positioning plan.
    4. An overview and discussion of communication channels.
    5. A growth plan for the communication strategy.
    6. Other criteria specific to the individual project.
    7. References and appendices.

A 15-minute presentation with a 5-minute Q&A.

Project timeline
  • August 31, 2021
    Experience start
  • September 1, 2021
    Project Scope Meeting
  • December 8, 2021
    Experience end
Project Examples

What our students can do for you:

  • Create an integrated marketing campaign for a new (or existing) product or service.
  • Recommend changes to new or existing advertising and other communication materials to ensure a consistent communication message.
  • Devise a communication segmentation plan.
  • Conduct a SWOT analysis.
  • Develop a clear statement of positioning your brand for the market.
  • Recommend a long-term growth orientation for successfully growing the brand in the market.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope in an appropriate fit.

• An initial live video meeting with the student team(s) to set the objectives, establish the project scope, and answer any questions. • Provide a contact who is available to respond to weekly emails or virtually meet with the team(s) over the duration of the project. • Offer feedback on the written report and the live video presentations.

• Work with two (2) student teams • An initial live video meeting with the student team(s) to set the objectives, establish the project scope, and answer any questions. • Provide a contact who is available to respond to weekly emails or virtually meet with the team(s) over the duration of the project. • Offer feedback on the written report and the live video presentations.