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Expanding into New Global Markets

BUSN3100
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Roy Zhang
Instructor
3
Timeline
  • October 5, 2020
    Experience start
  • October 20, 2020
    Project Scope Meeting
  • December 1, 2020
    Experience end
Experience
3/5 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
competitive analysis business consulting business strategy data analysis research
Learner goals and capabilities

If you are wondering about the possibility of expanding your product/service into a new country, this is the project for you. Students in this course are eager to apply what they learnt to help companies to research the target market's macro-environment, evaluate the feasibility of expanding your product/service into the foreign market, and recommend the most suitable entry mode.

Learners

Learners
Diploma
Any level
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Each team will submit TWO deliverables:

1) A 5 to 12-page report containing an executive summary, the target country's business environments, feasibility of expanding the product/service into that country, and recommendations on the best entry mode.

2) A PowerPoint slide deck to present the findings of 10 to 20 mins in case the client wants a presentation.

Project timeline
  • October 5, 2020
    Experience start
  • October 20, 2020
    Project Scope Meeting
  • December 1, 2020
    Experience end

Project Examples

Requirements

The project will examine a foreign target market from economic, cultural, political, legal, and ethical perspectives to help a company understand what they might get into. It will conduct an assessment on the fit between the product/service and target market (and its sub-markets). Based on the research and analysis, the students shall provide an recommendation on what the best entry mode will be for your company's business.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.