Ohio University
Ohio University
Log in Sign up

Digital Analytics for D2C Launch

MARK 4420
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(19)
6
Timeline
  • May 24, 2025
    Experience start
  • August 11, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Manufacturing, Retail

Experience scope

Categories
Lead generation Social media marketing Marketing analytics Data visualization Data analysis
Skills
power bi hubspot crm technology ecosystems content strategy auditor's report direct-to-consumer (dtc) dashboard auditing looker analytics digital marketing
Learner goals and capabilities

In this experience, learners will take on the role of digital analysts to support a company's direct-to-consumer (D2C) launch. They will apply their skills in digital ecosystem auditing, performance dashboard development, and content strategy optimization. By leveraging tools such as GA4, HubSpot, Looker Studio, and Power BI, learners will gain hands-on experience in analyzing and enhancing digital marketing strategies. This practical approach allows learners to bridge classroom knowledge with real-world applications, providing valuable insights and recommendations to industry professionals.

Learners

Learners
Undergraduate
Advanced levels
5 learners
Project
55-65 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Comprehensive audit report of the client's digital ecosystem
  • Custom performance dashboards using Looker Studio or Power BI
  • Optimized content strategy plan with actionable recommendations
  • Data-driven insights and recommendations for D2C launch strategy
  • Collaborative presentation summarizing findings and strategies
Project timeline
  • May 24, 2025
    Experience start
  • August 11, 2025
    Experience end

Project Examples

Requirements
  • Audit and optimize the digital presence for a new product launch
  • Develop a performance dashboard for tracking key metrics post-launch
  • Create a content strategy to enhance customer engagement and retention
  • Analyze customer data to identify trends and opportunities for growth
  • Collaborate with marketing teams to refine digital advertising strategies
  • Evaluate the effectiveness of current digital marketing campaigns
  • Design a reporting framework for ongoing digital performance monitoring
  • Conduct a competitive analysis to inform strategic decisions