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Strategic Marketing Management (Spring 2024)

MRKT 621-31
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Nielsen
Daniel Nielsen
Sessional Faculty
(9)
6
Timeline
  • April 9, 2024
    Experience start
  • May 7, 2024
    Proposal
  • June 11, 2024
    Marketing Plan and Group Presentations
  • June 18, 2024
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Advertising Customer segmentation Marketing analytics Marketing strategy
Skills
market research customer segmentation swot analysis competitor analysis
Learner goals and capabilities

Tap on University Canada West (UCW's) MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

Learners

Learners
Graduate
Any level
40 learners
Project
15 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.


Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.


15-minute presentation of key findings and recommendations.

Project timeline
  • April 9, 2024
    Experience start
  • May 7, 2024
    Proposal
  • June 11, 2024
    Marketing Plan and Group Presentations
  • June 18, 2024
    Experience end

Project Examples

Requirements

Tailored Marketing Strategy:

  • Elevate your approach with customized recommendations aligned with your budget and existing strategy.

Marketing Mix Mastery:

  • Gain valuable insights and sustainable strategies for optimizing Product, Place, Price, and Promotion.

Comprehensive Analysis:

  • Dive deep into the external landscape, encompassing customers, competitors, markets, and environments. Evaluate the performance of your marketing mix.

Seamless Online/Offline Communication:

  • Craft a cohesive strategy bridging the digital and physical worlds for maximum impact.

Social Media Domination:

  • Harness the full potential of social media platforms with a strategic plan tailored to your brand.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.