This opportunity allows students from the University of West Alabama to collaborate with local businesses in Sumter County to create tailored media packages that promote events and foster community engagement.

Participants will gain hands-on experience in marketing, communications, and media production, applying their classroom knowledge to real-world scenarios. The program aims to enhance skills in event coverage, public relations, and digital content creation, while supporting local economic development and building professional networks.

• Event summary write-up or press release
• Photo and/or video highlights
• Social media posts with captions and suggested tags
• Graphic content for digital and print use
• Final media package presentation

Skills Students Will Gain:

• Event coverage & media production
• Public relations writing (press releases)
• Photography & videography
• Social media strategy
• Graphic design (promotional material)
• Interviewing techniques
• Client relationship management

Student Requirements:

• Must submit a professional resume
• Must complete an interview process before acceptance
• Reliable transportation is preferred (for attending events)
• Strong communication and digital content creation skills