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Social Media Marketing - TreeFort

TreeFort
Closed
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
Alison Durtnall
Professor
(1)
3
Timeline
  • October 4, 2021
    Experience start
  • October 5, 2021
    Client Brief Presentation
  • December 4, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Startup, Non profit, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator
Any industries

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
social media marketing competitive analysis marketing strategy business consulting research
Learner goals and capabilities

Do you have a creative business opportunity or problem that you need support on? TreeFort at Georgian College embeds projects directly into the curriculum for students to tackle as apart of their learning. Projects are professor-led and suitable for businesses with minimal to no marketing to date. The clients selected would be prepared to pay a TreeFort project fee plus funding the awards for the top teams.

Upcoming courses that could have a TreeFort project implemented include:

Fall Term:

  • Public Relations
  • Social Media Marketing
  • Integrated Marketing Communications

Winter Term:

  • Digital Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Strategic Marketing Leadership
  • Advanced marketing research

Course pages will be posted for each area of interest so please apply to the appropriate page with your business problem/opportunity and it will be reviewed by Alison Durtnall - Director, TreeFort. There is a fee for these projects.

Learners

Learners
Diploma
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverable will be agreed upon by Alison Durtnall (Director of TreeFort), educator and partnering organizations.

Project timeline
  • October 4, 2021
    Experience start
  • October 5, 2021
    Client Brief Presentation
  • December 4, 2021
    Experience end

Project Examples

Requirements

The Social Media Marketing course is one of the many offered programs at Georgian College that could have a TreeFort project implemented. Students in teams of 4-5 will build a Social Media Plan for your business and provide actionable recommendations.

Areas of focus for this project include but are not limited to:

  • Perform a situation analysis and a complete SWOT table.
  • Perform a social media audit, report results, and describe insights gained.
  • Define target audiences for the brand on social media.
  • Explain the current promotion, concept, character, theme, and tagline that the brand is doing.
  • List how the current effort will be integrated with the new social media big idea.
  • Identify the top social channels where the target audience is active.
  • For each social network, describe the type of content, culture, and how the big idea fits.
  • Explain the content the brand can create or co-create to match target audience interests.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

These projects are paid opportunities, including a small project fee and awards for the students. Top 3 places will earn an award. The cost will be discussed between Alison Durtnall and the partnering organization.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available to attend kick off and final presentations with the students either in-person or virtually.