Whether you are launching a new product, promoting your business, expanding to new international markets, or trying to reach new audiences, integrating traditional and modern-day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals. Students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign.

Our students can help identify marketing problems and provide communication solutions. Let our students showcase an integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact.

A report for advertising and marketing communications plans from strategy up to execution. Determine the components of the communications mix to include in an integrated marketing communications campaign. Conduct marketing research to develop a competitive analysis.

A report detailing the problem, recommended solutions, and an action plan. A 20 minute presentation of key findings with a Q & A.

Execution would be the responsibility of the client.