Ohio University
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Innovation Commercialization Strategy Workshop

UNIV 6710
Open Closing on February 1, 2025 / 4 spots left
University of Guelph
University of Guelph
Guelph, Ontario, Canada
Ruben Burga
Assistant Professor
(5)
6
Timeline
  • March 10, 2025
    Experience start
  • April 5, 2025
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Product or service launch Sales strategy Environmental sustainability Marketing strategy
Skills
stakeholder engagement market analysis risk analysis commercialization innovation mitigation management
Learner goals and capabilities

This 3-4-weel experience is designed for graduate students specializing in the commercialization of innovations. Learners are equipped at the beginning of the course with the skills to analyze and strategize the market entry of new products or services within the entrepreneurial ecosystem. Through this 3-4 week program which is situated at the end of their semester, students will apply their knowledge to real-world scenarios, developing management briefs that outline preliminary results and strategies for bringing innovations to market. This hands-on approach allows learners to bridge the gap between theoretical concepts and practical application, making them valuable assets for industry professionals seeking fresh perspectives on innovation commercialization.

Learners

Learners
Graduate
Intermediate levels
44 learners
Project
12 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Management brief outlining commercialization strategies
  • Preliminary market analysis report
  • Competitive landscape assessment
  • Risk assessment and mitigation plan
  • Stakeholder engagement strategy
Project timeline
  • March 10, 2025
    Experience start
  • April 5, 2025
    Experience end

Project Examples

Requirements
  • Developing a go-to-market strategy for a new tech gadget
  • Assessing the commercial viability of a sustainable energy solution
  • Creating a market entry plan for a health-tech startup
  • Analyzing the competitive landscape for a new mobile app
  • Formulating a commercialization plan for an innovative food product
  • Designing a stakeholder engagement strategy for a biotech innovation
  • Evaluating potential risks for a new e-commerce platform
  • Strategizing the market launch of a wearable technology

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will you be available for at least one introductory meeting, a follow up meeting, and a final presentation meeting at the conclusion of the projectÉ