Nonprofit Marketing & Communications Plan
Timeline
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September 20, 2018Experience start
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November 30, 2018Experience end
Experience scope
Categories
Communications Marketing strategySkills
social media strategy donor acquisitions marketing strategy social media non profit marketingA group of students will assess your strategic marketing perspective, which will influence the marketing and communications plan.
Learners
Students will submit a max 30-page marketing and communications plan, as well as do a 15-minute presentation in front of their entire class.
Project timeline
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September 20, 2018Experience start
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November 30, 2018Experience end
Project Examples
Requirements
Up to 7 groups of students will identify your nonprofit's value proposition, sustainable competitive advantage, and positioning in order to assess your strategic marketing perspective, which will influence the marketing and communications plan. Feel free to have the students address a specific marketing challenge that your non-profit is facing.
This could include a social media plan, fundraising plan, special events plan, CRM strategy, marketing to volunteers, etc. Anything that will help your nonprofit!
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Have a point of contact who is available to answer questions from students throughout the term.
Be available for a kick-off event on September 28 with the students. (in person preferred but virtually is possible as well)
Attend final presentation on November 30 (in person preferred but virtually is possible as well)
Timeline
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September 20, 2018Experience start
-
November 30, 2018Experience end