Marketing Communications Plan
Timeline
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February 12, 2019Experience start
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February 26, 2019Project Scope Meeting
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March 19, 2019Midway Check In
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April 8, 2019Experience end
Timeline
-
February 12, 2019Experience start
-
February 26, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 19, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 8, 2019Experience end
Experience scope
Categories
Communications Product or service launch Marketing strategy MediaSkills
budget allocation media selection customer service creative problem solving strategyStudent teams will create an integrated marketing communications plan for your small/medium company or a non-profit organization. Students will spend approximately seven weeks developing a marketing strategy, which will help you reach your target market and meet your stated objectives.
Learners
The completed Capstone Projects can be presented as a PPT presentation or written report. The presentation will be 10 minutes in length (10 - 20 slides); the report will be 7 to 10 pages.
The Capstone Project should:
· Identify a need, problem or opportunity
· State objectives (in quantifiable terms – e.g. time and revenue)
· Clarify target market (as segmented as possible)
· Present insights (if B2C) and rationale (if B2B)
· Spell out strategy including creative where applicable
· Itemize execution
· Include a marketing calendar (blocking chart)
Project timeline
-
February 12, 2019Experience start
-
February 26, 2019Project Scope Meeting
-
March 19, 2019Midway Check In
-
April 8, 2019Experience end
Timeline
-
February 12, 2019Experience start
-
February 26, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 19, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 8, 2019Experience end
Project Examples
Requirements
Students will conduct extensive research to create a comprehensive and consistent marketing campaign for your organization.
Project examples include, but are not limited to:
- Conducting secondary and primary research on the target market in order to establish consumer insights (B2C) or benefits and attributes sought (B2B).
- Recommending changes to advertising and PR materials for improved consistency and results vis-a-vis your organization’s current marketing campaign.
- Creating an integrated marketing campaign for a new product or service.
- Creating a rebranding campaign for an existing product.
- Creating a social media or new media campaign to complement existing marketing communications.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 12, 2019Experience start
-
February 26, 2019Project Scope Meeting
-
March 19, 2019Midway Check In
-
April 8, 2019Experience end
Timeline
-
February 12, 2019Experience start
-
February 26, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 19, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 8, 2019Experience end