Master's Marketing Plan Creation & Implementation

MMKT 6000F
Closed
Schulich School of Business
Toronto, Ontario, Canada
Associate Professor
(4)
3
Timeline
  • December 31, 2019
    Experience start
  • January 11, 2020
    Project Scope Meeting
  • February 11, 2020
    Monthly Check in
  • March 20, 2020
    Monthly Check in
  • April 7, 2020
    Monthly Check in
  • May 8, 2020
    Monthly check in
  • August 1, 2020
    Experience end
Experience
8/8 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any
Any industries

Experience scope

Categories
Marketing strategy Media
Skills
public relations story telling business consulting communications project management
Learner goals and capabilities

Master's student-consultants will devise a strategy for a marketing opportunity your organization has and work with you to complete a successful implementation.

Learners

Learners
Any level
50 learners
Project
30 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Final project deliverables include:

  • A 50-slide marketing plan proposal.
  • Three months of proposal implementation.
Project timeline
  • December 31, 2019
    Experience start
  • January 11, 2020
    Project Scope Meeting
  • February 11, 2020
    Monthly Check in
  • March 20, 2020
    Monthly Check in
  • April 7, 2020
    Monthly Check in
  • May 8, 2020
    Monthly check in
  • August 1, 2020
    Experience end

Project Examples

Requirements

Starting this January, Master's-level student-consultants will spend 180 hours per team of 6 working to develop and implement a marketing plan that takes advantage of a current opportunity.

Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a marketing plan the achieve your desired outcomes. Upon your acceptance of their proposal, they will spend 3 months implementing the plan.

Project examples include, but are not limited to:

  1. Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
  2. Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
  3. Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for monthly progress check-ins with the students.

For the implementation phase, the organization must give students the necessary resources to enable them to implement the solutions they have devised.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

For the solution formulation phase, the organization must be willing to share the necessary data and provide feedback on progress.