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Applied Research in International Trade Management

IBM
Closed
Toronto School of Management
Toronto School of Management
Toronto, Ontario, Canada
Dr. Abhijeet Singh
Professor
2
Timeline
  • January 31, 2022
    Experience start
  • April 1, 2022
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Market research Operations Project management Product or service launch Sales strategy
Skills
competitive analysis business consulting international expansion business strategy research
Learner goals and capabilities

Students from the Niagara College @ Toronto School of Management will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities, international market analysis using secondary and primary data, financial and risk analysis with recommendations on implementation. Throughout the project, students will demonstrate a comprehensive understanding of international issues in all functional areas of the internationalization process, and the ability to formulate solutions that meet organizational needs.

Learners

Learners
Undergraduate
Any level
8 learners
Project
55 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables

The final deliverable will include:

  1. International Business Plan (importing into or exporting from Canada)
  2. A presentation summarizing key findings and research report
Project timeline
  • January 31, 2022
    Experience start
  • April 1, 2022
    Experience end

Project Examples

Requirements

This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.

The project can include but is not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identify and strategize the competitive advantage of the organization
  • Target market screening
  • Identifying which international market to enter and create a high-level plan (including a market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Assess and evaluate the strategic positioning of an organization within their respective industry context
  • Identifying potential international partners for international expansion, and providing a brief strategic overview
Linked templates
Analyzing Industry Data B2C Product Launch to New Market Research Competitive Analysis View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.

  • question

    Be available to attend the final presentation with the students and provide feedback.

  • question

    Be able to meet at the beginning of the term to go over the scope of the project, communication styles, and key dates with the students.

  • question

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

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