Public Service Announcement
Timeline
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March 29, 2021Experience start
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April 24, 2021Experience end
Experience scope
Categories
Leadership Communications Market research Media Social sciencesSkills
social psychology communications digital marketing data analysis researchIn this activity, a class of ~ 300 students will develop a creative and effective Public Service Announcement to raise awareness of a specific issue related to technology and society.
Learners
A Public Service announcement in the format of an infographic, a one-page advertisement, a radio spot, or a video clip.
Project timeline
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March 29, 2021Experience start
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April 24, 2021Experience end
Project Examples
Requirements
Some examples of topics are below, but I am open to discussing other possible topics - please reach out with your ideas!
As a partnering organization, you'll be asked to contribute to the problem formulation and the scope of the students' project. What would be the most impactful format for the PSA for your organization? Who are your stakeholders? All students in the class will complete the project and peer review each other's work. Only the top submissions will be passed on to the client for their feedback.
Is distracted driving an issue that matters to you or your client base? Students will learn about the distracted driving issue in a sociological context, with a focus on finding relevant research substantiating this as a public safety issue. They will use their in-class learning, their own experience, and their creativity to develop an effective Public Service Announcement against distracted driving.
Organizations this might apply to could include:
- Local police
- Government agencies
- Car rental agencies
- Insurance companies
- Taxi companies
- Cell phone providers
- Non profit organizations with a focus on road safety
Is social media, teens, and mental health an issue that matters to you or your client base? Students will learn about the effects of social media and socialization, and how media affects the health of adolescents. They will use their in-class learning, their own experience, and their creativity to develop an effective Public Service Announcement highlighting the issues and what can be done to help.
- Schools
- Libraries
- Cell phone providers
- Social media sites
- Non profit organizations with a focus on adolescent health
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide feedback on the top 5-10 submissions
Timeline
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March 29, 2021Experience start
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April 24, 2021Experience end