Digital Document Design: Session A
Timeline
-
August 26, 2019Experience start
-
August 31, 2019Project Scope Meeting
-
October 9, 2019Media Kit
-
October 10, 2019AV presentation with narration for client
-
October 12, 2019Experience end
Timeline
-
August 26, 2019Experience start
-
August 31, 2019Project Scope Meeting
Meeting between students and company to confirm: company description, project scope, communication styles, and important dates.
-
October 9, 2019Media Kit
Full-color deliverable(s) of final media kit
-
October 10, 2019AV presentation with narration for client
Fully-narrated ideation process (roughs, comps, final) to present to client, along with design brief
-
October 12, 2019Experience end
Experience scope
Categories
Communications Market research Product or service launch Marketing strategySkills
digital marketing brandingA document’s design often conveys more than the content of the document itself. Well-designed layouts and visual content impart confidence and professionalism, while poor design can make consuming content a chore. In this project, student-designers will work to create a professionally-designed digital document(s) of your choice.
Learners
The final project deliverables include:
- Logo design
- Marketing poster
- Press kit
- Final presentations will be given to the client in the form of a self-playing audio-video and design brief
Project timeline
-
August 26, 2019Experience start
-
August 31, 2019Project Scope Meeting
-
October 9, 2019Media Kit
-
October 10, 2019AV presentation with narration for client
-
October 12, 2019Experience end
Timeline
-
August 26, 2019Experience start
-
August 31, 2019Project Scope Meeting
Meeting between students and company to confirm: company description, project scope, communication styles, and important dates.
-
October 9, 2019Media Kit
Full-color deliverable(s) of final media kit
-
October 10, 2019AV presentation with narration for client
Fully-narrated ideation process (roughs, comps, final) to present to client, along with design brief
-
October 12, 2019Experience end
Project Examples
Requirements
Using Adobe Illustrator, Photoshop, and/or InDesign, individual students will apply their design skills to customize an organizational document of your choosing. The document can be a template or can be created for a specific one-time use and include written content and images that you provide.
Examples include, but are not limited to:
- An internal or external newsletter
- A poster
- A marketing flyer (both for print and online)
- A brochure
- Interface design revision of your website
- A case study template
- A 2 to 4-page branded whitepaper with design layout
- A marketing collateral piece agreed upon by client and professor
Final portfolio examples: https://www.youtube.com/watch?v=bDk4Xgxs_rk&feature=youtu.be
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Produce an informal video introducing company, expectations, and deliverable(s), so that online students can access video at their convenience. Please provide link to Dr. Harris.
Timeline
-
August 26, 2019Experience start
-
August 31, 2019Project Scope Meeting
-
October 9, 2019Media Kit
-
October 10, 2019AV presentation with narration for client
-
October 12, 2019Experience end
Timeline
-
August 26, 2019Experience start
-
August 31, 2019Project Scope Meeting
Meeting between students and company to confirm: company description, project scope, communication styles, and important dates.
-
October 9, 2019Media Kit
Full-color deliverable(s) of final media kit
-
October 10, 2019AV presentation with narration for client
Fully-narrated ideation process (roughs, comps, final) to present to client, along with design brief
-
October 12, 2019Experience end