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Digital Marketing Strategy

MRKT623
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Timeline
  • April 25, 2022
    Experience start
  • June 14, 2022
    Final Report and Presentation Delivery
  • June 14, 2022
    Experience end
Experience
2/5 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

This semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Learners
Post-graduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

There will be five groups of students working on your project and each will deliver one of the following parts of the digital marketing planning for your company.

  • Digital marketing foundation
  • SEO
  • Paid search marketing
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Digital strategy

Each group will provide a final report and presentation that provides in-depth explanation on each of the chosen categories.

Project timeline
  • April 25, 2022
    Experience start
  • June 14, 2022
    Final Report and Presentation Delivery
  • June 14, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Digital marketing foundation
  • SEO
  • Paid search marketing
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Digital strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Riipen template NDA forms will be signed by every student in the team.

UCW is specifically following APA Style 7th edition for reports. Any other format cannot be accepted when delivering the report.

Be available for a quick online call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Ba available for one either online or in-person session to explain project objectives for the group.

Introducing someone to attend the final presentation either online or in-person, developing and/or filling the evaluation forms, and providing recommendation letters for the students.

Incentives for students to be provided by the business: An official recommendation letter students can add to their resume, or an endorsement on students' LinkedIn page, or a reference of their cooperation with the business (in any form, LinkedIn reference, a certificate signed and sealed by the respective business, etc.)