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Sport Sponsorship and Fundraising

SPRT 2000
Closed
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
KEVIN BOSTON
Faculty
2
Timeline
  • November 10, 2021
    Experience start
  • November 18, 2021
    Project Scope Meeting
  • December 9, 2021
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Non profit, Sole proprietorship, Small to medium enterprise
Sports & fitness

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy Media
Skills
sales & marketing business strategy marketing strategy
Learner goals and capabilities

Students review the strategies used for generating revenue through fundraising and sponsorship. Topics include: sponsorship planning; sponsorship evaluation; proposal writing; fundraising planning and management; fundraising strategies including major gifts, donations, legacy gifts, and stewardship; legislation; volunteer recruitment, retention and recognition; public relations; social marketing; public relations; and trends in fundraising and sponsorship.

Learners

Learners
Undergraduate
Any level
20 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Participating companies can expect to receive a complete report of students' work upon completion of a project.

Project timeline
  • November 10, 2021
    Experience start
  • November 18, 2021
    Project Scope Meeting
  • December 9, 2021
    Experience end

Project Examples

Requirements

Companies can work with students to:

  1. Develop a sponsorship strategy and plan; and/or
  2. Fundraising strategy and plan for an event or campaign; and/or
  3. Develop a volunteer recruitment , recognition and retention strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Provide appropriate resources to students to help them with the project task.

Being available for the final presentations by students.