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Spring 2022A Marketing Plan

MGT2020
Closed
University of Lethbridge
University of Lethbridge
Lethbridge, Alberta, Canada
Roberto Bello
Professor
(6)
3
Timeline
  • January 16, 2022
    Experience start
  • April 27, 2022
    Experience end
Experience
10/12 project matches
Dates set by experience
Preferred companies
Canada
Startup, Sole proprietorship, Incubator, Small to medium enterprise
Retail, Food & beverage, Manufacturing, Apparel & fashion, Automotive, Consumer goods & services, Marketing & advertising, Liquor, wine & spirits, Publishing & printing, Sports & fitness

Experience scope

Categories
Marketing analytics Market research Competitive analysis Market expansion Product or service launch
Skills
marketing research business consulting research marketing strategy marketing plans
Learner goals and capabilities

A group of student-consultants will use an iterative process to research, analyze, and then develop your workable marketing plan, specific to your goals, objectives, and budget,

Learners

Learners
Undergraduate
Any level
55 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The group will submit a comprehensive marketing plan (report format).

Project timeline
  • January 16, 2022
    Experience start
  • April 27, 2022
    Experience end

Project Examples

Requirements

You provide feedback and engage with the students over the semester while they fully develop your marketing plan, combining strategic decision making with the creativity of entrepreneurial and design thinking. In addition to more traditional competitive analyses and marketing mix strategies they will also map customer journeys and develop customer personas to better focus your marketing plan.

As a startup you may not have the resources to fully develop your first marketing plan. Let these students, specialized in this area, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:

  • identifying potential customer profiles
  • market segmentation analysis
  • creative promotional strategies
  • competitive analyses
  • researching potential partners and channels
  • pricing strategies, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be able to provide detailed feedback