Market Research and Marketing Plan Creation
Timeline
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January 18, 2021Experience start
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January 19, 2021Project Scope Meeting
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February 9, 2021Midway Check In
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April 13, 2021Presentation
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April 13, 2021Experience end
Timeline
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January 18, 2021Experience start
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January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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February 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 13, 2021Presentation
Students present virtually to the industry partner.
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April 13, 2021Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
competitive analysis sales & marketing marketing strategy researchThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a minimum 10 page report including their research, analysis, insights, and recommendations.
Students will provide a 15-minute presentation summarizing their key findings and actionable recommendations to share with your employees.
Project timeline
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January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
-
February 9, 2021Midway Check In
-
April 13, 2021Presentation
-
April 13, 2021Experience end
Timeline
-
January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 13, 2021Presentation
Students present virtually to the industry partner.
-
April 13, 2021Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct marketing research (primary and secondary), market segmentation, targeting and positioning
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, app that encourages online shopping, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Provide an opportunity for students to present their work and receive feedback.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
-
February 9, 2021Midway Check In
-
April 13, 2021Presentation
-
April 13, 2021Experience end
Timeline
-
January 18, 2021Experience start
-
January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 13, 2021Presentation
Students present virtually to the industry partner.
-
April 13, 2021Experience end