Digital Marketing Strategy
Timeline
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April 28, 2023Experience start
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May 1, 2023Client's introductory session for students
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May 15, 2023Project Scope Meeting
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June 12, 2023Final Report and Presentation Delivery
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June 13, 2023Experience end
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
May 15, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
June 12, 2023Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
June 13, 2023Experience end
Experience scope
Categories
Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
digital marketing competitive analysis sales & marketing marketing strategy researchThis semester students work on managing digital marketing activities by exploring the process of planning and executing the digital marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Learners
Students will submit:
- Report
- Online presentation
Project Deliverables:
There will be five groups of students working on your project and each will deliver one of the following parts of the digital marketing planning for your company.
- Digital marketing foundation
- SEO
- Paid search marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Digital strategy
Each group will provide a final report and presentation that provides in-depth explanation on each of the chosen categories.
Project timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
-
May 15, 2023Project Scope Meeting
-
June 12, 2023Final Report and Presentation Delivery
-
June 13, 2023Experience end
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
May 15, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
June 12, 2023Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
June 13, 2023Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Digital marketing foundation
- SEO
- Paid search marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Digital strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Incentives for students to be provided by the business: An official recommendation letter students can add to their resume, or an endorsement on students' LinkedIn page, or a reference of their cooperation with the business (in any form, LinkedIn reference, a certificate signed and sealed by the respective business, etc.)
Ba available for one either online or in-person session to explain project objectives for the group.
Be available for a quick online call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Riipen template NDA forms will be signed by every student in the team.
UCW is specifically following APA Style 7th edition for reports. Any other format cannot be accepted when delivering the report.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Introducing someone to attend the final presentation either online or in-person, developing and/or filling the evaluation forms, and providing recommendation letters for the students.
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
-
May 15, 2023Project Scope Meeting
-
June 12, 2023Final Report and Presentation Delivery
-
June 13, 2023Experience end
Timeline
-
April 28, 2023Experience start
-
May 1, 2023Client's introductory session for students
A one-hour session, where client introduces the business and the idea behind the project or students.
-
May 15, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
June 12, 2023Final Report and Presentation Delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
June 13, 2023Experience end