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Mark 4440 - Marketing Strategy

Mark
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Matthew Larson, MA
Educator
(11)
6
Timeline
  • May 20, 2022
    Experience start
  • June 7, 2022
    Project Scope Meeting
  • August 6, 2022
    Experience end
Experience
7/8 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
sales & marketing business strategy strategy
Learner goals and capabilities

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies

Learners

Learners
Diploma
Any level
35 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  1. integrate all phases of marketing into a strategic planning focus
  2. demonstrate a problem-solving approach to marketing problems
  3. apply oral and written skills in project presentations
Project timeline
  • May 20, 2022
    Experience start
  • June 7, 2022
    Project Scope Meeting
  • August 6, 2022
    Experience end

Project Examples

Requirements

Students will work on building a cohesive marketing strategy that includes all elements and a macro scan of the environment to build the right strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.