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Marketing

MBA5012
Closed
Capella University
Capella University
Minneapolis, Minnesota, United States
Laura Sankovich
Academic Director of Programs & Curriculum
(3)
3
Timeline
  • July 13, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • September 12, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Marketing strategy
Skills
digital marketing marketing strategy
Learner goals and capabilities

This quarter students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Any level
8 learners
Project
40 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • July 13, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • September 12, 2020
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with Academic Director to initiate your relationship and confirm your scope is an appropriate fit for the course.