​​Welcome to Champlain College, where innovation meets education. Our Digital Marketing course is designed to equip students with the latest strategies and techniques to thrive in the dynamic world of digital marketing. As a business owner, this is your exclusive invitation to collaborate with our aspiring digital marketing experts and benefit from their fresh perspectives.

In this course, our students dive deep into the intricacies of digital marketing, exploring consumer behavior in the digital realm and learning best practices for tactics in SEO, SEM, email marketing, social media strategies, content marketing, and analytics. 

Matching Process: Streamlined for Success

1. Submit a Match Request: Share your project details with us through the Riipen platform.
2. Project Suitability Discussion: The professor will engage with you in a video call to assess the project's fit and feasibility.
3. Confirmation: Once both parties agree, the match is confirmed on the Riipen platform.
4. Student Selection: Students form groups and choose projects to collaborate on.
5. Collaboration Begins: Work closely with the selected student group to achieve project success.

Ideal Partner: 

We're on the lookout for partners who align with our students' capabilities and objectives. Here's what makes an ideal collaborator:

• Local Focus: We encourage projects from small, local businesses, or non-profit organizations operating on a community scale. Your proximity to the community and your commitment to local impact are what we cherish.
• Clarity of Purpose: Whether you're a local retail shop, a neighborhood restaurant, or a non-profit with a noble cause, having a clear product or service offering is vital. Your defined mission and goals set the stage for meaningful projects.

Our students are committed to delivering valuable outcomes for your organization, applying Inbound Marketing tactics in the form of a final digital audit and recommendations that summarizes their research, findings, and final recommendations.