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Sport Sponsorship and Fundraising

SPRT 2000
Closed
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
KEVIN BOSTON
Faculty
2
Timeline
  • November 2, 2020
    Experience start
  • November 10, 2020
    Project Scope Meeting
  • November 10, 2020
    Project Scope Meeting
  • December 2, 2020
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Ontario, Canada
Non profit, Sole proprietorship
Sports & fitness

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy Media
Skills
sales & marketing business strategy marketing strategy
Learner goals and capabilities

Students review the strategies used for generating revenue through fundraising and sponsorship. Topics include: sponsorship planning; sponsorship evaluation; proposal writing; fundraising planning and management; fundraising strategies including major gifts, donations, legacy gifts, and stewardship; legislation; volunteer recruitment, retention and recognition; public relations; social marketing; public relations; and trends in fundraising and sponsorship.

Learners

Learners
Undergraduate
Any level
20 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Participating companies can expect to receive a complete report of students' work upon completion of a project.

Project timeline
  • November 2, 2020
    Experience start
  • November 10, 2020
    Project Scope Meeting
  • November 10, 2020
    Project Scope Meeting
  • December 2, 2020
    Experience end

Project Examples

Requirements

Companies can work with students to:

  1. Develop a sponsorship strategy and plan; and/or
  2. Fundraising strategy and plan for an event or campaign; and/or
  3. Develop a volunteer recruitment , recognition and retention strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.