As team leader, I was responsible for setting up a virtual meeting with the employer and encouraging all members that could, to join in on the call. We had a great discussion regarding the uniqueness of the product being developed and the coffee fruit ingredient they use. Their video on the coffee fruit was also a great help in understanding their reasoning and approach to marketing their energy bars. As the meeting continued, we found out that we had more and more in common. As a certified personal trainer and health enthusiast, I found the benefits of the ingredient significant and intriguing. When the employers described their ideal consumer, I found a lot of the adjectives used also described myself. This brought a whole other level of connection to the product and employers which made the project as a whole very engaging. The employers had a positive and friendly persona and were very informative. I can’t wait to see what they do in the future! Our project presentation will be sent over shortly.