Social Media Marketing Campaign
Project scope
Categories
Digital marketing Social media marketingSkills
social media campaigns social media content social media management social media marketingOur company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
Parents Against Driving High (PADH) is a passionate advocacy organization dedicated to promoting responsible and safe driving habits, specifically addressing the issue of driving under the influence of substances. Comprising a community of concerned parents, PADH aims to raise awareness about the dangers and consequences of driving while impaired.
Our mission is clear: to empower parents with the knowledge and tools needed to engage in open and informed conversations with their children about the risks associated with driving high. We believe in fostering a safe environment for our youth by promoting responsible decision-making and discouraging any form of impaired driving.
PADH collaborates with educators, law enforcement, and community leaders to develop educational programs, resources, and campaigns that shed light on the impact of driving under the influence. Through our collective efforts, we strive to create a culture where safety on the roads is a shared responsibility, and every parent plays a crucial role in preventing impaired driving incidents.
Join Parents Against Driving High in advocating for a future where every young driver is well-informed, responsible, and committed to keeping our roads safe. Together, we can make a difference and ensure a brighter, safer future for our communities.