Our current website is in need of several updates using the program WordPress. This will also include updating key visual brand components.

Our brand is currently going through an expansion/ growth that requires a more professional and clean look. The website has been created via WordPress and is used for booking appointments and informing clients about foot care.

To accomplish this, we believe you could focus on:

• Conducting organizational and industry research: (Our key demographic are those with diabetes)

- What would potential clients like to see on our website?

- We would also like you to conduct research that can be presented on our website regarding advanced and diabetic foot care. The focus of this research is to inform clients about diabetes and how it directly impacts their health.

- Based on your research, we would like you to, with an informed opinion, develop our website with accurate, helpful and inclusive content.

• Develop new logo variations for the brand, focusing on a calming and aesthetically appealing visual. This would include:

- Developing concepts for a new logo

- Create a branding tool kit that includes: a colour palette, stock images/videos, and font options

• Produce example brand materials including business cards, email signatures, and guest folio templates. With a new branding tool kit, we would like you to focus on creating promotional materials for our brand that can be used for promotions.
• Ensure that the website is easily accessible on all devices and looks appealing on all devices. These devices would include: tablets, phones and laptops.

We want to have a fresh brand look that reflects the growth of our brand that is able to appeal to both clients and companies seeking footcare contracts.

You would work directly with the business owner, Lori Prestwich in developing a rebranding strategy. This will involve weekly meetings that will last an hour via Zoom, based on our coordination. These meetings will focus on weekly progress and give you the opportunity to understand the brand and gain direct feedback.

Understanding the brand and the face behind the brand adds great value to the business, making mentorship a key aspect in the process of the brand rebuilding.